Bradfield College's Shell Ad Challenge

We’re always eager and committed to supporting initiatives that foster creativity and practical skill development, especially for the next generation and supporting the local community. So when the opportunity opened to participate in Bradfield College’s Shell Advertising Challenge, Stephen Smith and Brandon Chikota from our marketing department quickly lent a hand. 

The challenge tasked students with creating a business based on various randomly selected objects, encouraging them to think outside the box and apply their entrepreneurial skills. From crafting business plans to designing adverts, the students embraced the opportunity to showcase their innovation and talent. 

Students were split into groups and assigned a volunteer to help them craft their business presentations. We were not just impressed but truly proud of the level of professionalism demonstrated in their branding, marketing campaigns, and financial planning. It was clear the students not only embraced the challenge but also gained invaluable experience in teamwork, communication, and creative thinking! 

We were honoured to be part of the event, offering mentorship and judging support alongside several other industry professionals. Seeing the student's enthusiasm and dedication reaffirmed our belief in providing opportunities like these.

Congratulations to all the participants on their impressive pitches—we can’t wait to see where their entrepreneurial spirit takes them in the future!