The Innovation Triangle: Marketing, Investment, and Global Networks With Jenna Harris.

Caitlin Tye

By Caitlin Tye

In the latest episode of the GSC Executives Podcast, Jenna Harris talks to Caitlin Tye about bringing fresh thinking to an old industry.

As Head of Co-living at Harris Associates, Jenna leads the charge in a changing real estate market.

However, Jenna didn't start in property - she came from tech. But she spotted a gap in how real estate was marketed and jumped in. Now, she's shaking things up with modern marketing, diverse teams, and a global outlook.

"We really identified that there was a bit of a missed opportunity there," Jenna says about property marketing. She's not just talking about adverts, though; Jenna's pushing for more women in the workplace and using AI and VR in real estate to help diverse businesses elevate others.

Her approach to running a team is just as fresh. Everyone's ideas are welcome, creating a start-up feel in an established firm. And she's looking beyond the UK, partnering with a Singapore company to bring new ideas home.

Jenna's advice? Keep asking questions, try new things, and stay inspired. Whether you're in construction, engineering, or facilities management, there's something to learn here.

Want to know more? You can hear the full interview with Jenna on the GSC Executives Podcast, and subscribe to receive regular advice and strategies to boost your leadership.

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GSC Executives is a leading executive search business working with global leaders across Construction, Property Services and Engineering.

You can find more information on our Executive Search Solutions on the GSC Executives Website:

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